OVM.
New: BISON Sales OS

The AI sales engine for any closer in any industry.

BISON turns cold outbound into a system: AI-scored leads, tested sequences, a CRM that actually fills itself, and a playbook battle-tested by Marques Ogden across 100M+ touchpoints. Insurance, real estate, B2B, agencies, blue-collar trades — if you sell, BISON works.

See tiers and pricingSee the software →
Why BISON

The problem with most sales tools is they’re built for SaaS bros.

BISON was designed for the rest of us. Insurance producers chasing commercial accounts. Roofers bidding on commercial fleets. Real estate teams cold-prospecting for off-market listings. The tactics, the AI prompts, the scripts — they all work for the trenches, not the demo room.

Built by a closer
Marques Ogden — former NFL, now a sales leader who lives outbound. The system reflects what actually works in the field, not in a textbook.
AI-native, not bolted on
Every step uses AI for lead scoring, sequence drafting, reply triage, and call prep. You don’t bolt AI onto a CRM — the CRM is the AI.
Industry-agnostic
The 25-vertical script vault means you don’t start from a blank page. Insurance, real estate, agency, B2B SaaS — pick your starting point and customize.
Want the technical breakdown? See exactly what the software does →
Who BISON is for

If you sell, BISON works.

Insurance
Independent insurance producers and agencies running cold outbound to commercial accounts.
Real Estate
Brokers and agents prospecting for listings, investor leads, and rental owners.
B2B SaaS
Founders and SDR teams scaling outbound from $0 ARR through Series B.
Blue Collar
HVAC, roofing, electrical, plumbing — commercial-bid outreach and recurring contracts.
Agencies
Marketing, recruiting, and consulting agencies landing 5- and 6-figure contracts.
Coaches & Consultants
Solo experts moving from referral-only to a real pipeline.
Three ways to run BISON

Pick the tier that matches how hands-on you want to be.

All three pour into the same system. Move up when you’re ready.

AI Sales Playbook
$4,997
one-time · cohort enrollment

The 8-week cohort. Marques teaches you and your reps to run an AI-powered outbound system using off-the-shelf tools. No software install — you walk away with the playbook.

Best for

Solo closers, agency owners, small teams (1–5 people) who want to learn the system and run it themselves.

Includes
  • ✓8 weekly live group sessions with Marques
  • ✓AI prompt library for prospecting, sequences, and follow-up
  • ✓CRM templates (works with HubSpot, Salesforce, Close, Pipedrive)
  • ✓Cold-outbound script vault (100+ tested openers, 25 industry verticals)
  • ✓Private community of cohort closers
  • ✓Lifetime access to recordings and updates
Or talk to us first
Most popular
License + Onboarding
$9,997
setup, then $497/mo

You get the BISON software — AI lead scoring, sequence runner, pipeline, dashboards — installed on your domain. White-glove 30-day setup with our team. You own the system.

Best for

Sales teams (3–25 reps) who want a working AI sales engine without a 6-month custom build.

Includes
  • ✓Branded BISON instance on your domain
  • ✓30-day implementation: data import, integrations, training
  • ✓AI lead scoring tuned to your ICP
  • ✓Email + LinkedIn outreach sequencer
  • ✓Pipeline + activity tracking + AI-drafted replies
  • ✓Quarterly playbook refresh + tier-2 support
  • ✓Cancel anytime after the first 90 days
Or book a setup call first
Done-For-You
From $35,000
$5,000 deposit reserves your discovery

We build, run, and operate your sales OS for you. Marques’s ops team takes over your outbound — list-building, sequencing, qualification — until your reps are closing on autopilot.

Best for

Founders and CROs who don’t want to manage the build. You bring the offer; we bring the pipeline.

Includes
  • ✓Full discovery + ICP definition workshop
  • ✓Custom-built BISON instance + integrations
  • ✓Dedicated SDR pod for the first 90 days
  • ✓Weekly strategic review with Marques
  • ✓AI sequence + script tuning weekly
  • ✓Pipeline guarantees in writing
  • ✓Optional team-takeover at month 4 with full handoff
Or request a scoping call
Quick answers

FAQ

Do I need to be technical?+

No. The Playbook tier is non-technical — you’re running tools off-the-shelf. The License tier ships pre-configured. Done-For-You means our team operates it for you entirely.

What if I’m a solo closer, not a team?+

The Playbook is built for solos and small teams. License + Onboarding works for solos too if you want the software — but the cohort gets you 80% of the lift for half the cost.

How is this different from HubSpot, Apollo, or Outreach?+

Those are tools. BISON is a system — the playbook, the scripts, the AI prompts, and the operating cadence. You can run BISON inside HubSpot or Apollo. Most people end up replacing them.

What industries have you proven this in?+

Marques has personally used and taught the system across insurance, real estate, B2B SaaS, agencies, construction trades, and coaching. The 25-vertical script vault covers the most common.

Can I try a smaller commitment first?+

Yes. Start with the Playbook cohort. If it’s working and you want the software + ongoing support, we’ll credit your Playbook fee toward the License setup.

What happens after I pay?+

Playbook: you get cohort enrollment + welcome packet within 24 hours. License: our team books your kickoff call within 48 hours. Done-For-You: discovery call scheduled within 24 hours; deposit applies to your project on signing.

Get on the calendar

Tell us about your sales motion.

Not ready to pay? No problem — fill this out and we’ll respond within 24 hours with either a direct recommendation on the right tier, or a 20-minute scoping call.

We respond within 24 hours.