BISON is the software your sales team will actually use.
Most CRMs are graveyards. Reps don’t open them, managers chase data entry, deals fall through cracks. BISON is built the other way around — the AI does the entry, the inbox feeds the pipeline, the scoring tells reps what to work on next. Below is what’s under the hood.
Nine pieces. One system.
Each one earns its place. None of them needs babysitting.
Every inbound and outbound lead is scored 0-100 against your ICP using Claude. Score includes industry fit, role fit, company size, signal strength (inbound urgency or outbound research), and historical conversion patterns from your own data.
Reps stop wasting hours on tire-kickers. The top of the queue is always the next-best deal.
Multi-channel email + LinkedIn + SMS sequences with AI-drafted replies. Steps fire on schedule (T+0, T+3, T+7), pause when the prospect replies, branch by signal (opened/clicked/replied), and auto-escalate to a human when intent crosses a threshold.
Your reps stop forgetting to follow up. The system follows up for them, in their voice.
When a prospect replies, the AI drafts a contextual response in your rep’s voice using their last 100 emails as a voice sample. Rep reviews, edits if needed, and sends. Average draft-to-send time: 12 seconds.
A 50-touch follow-up takes 10 minutes, not 90. No "I don’t know what to say" stalls.
Kanban-style pipeline with stages tuned to your motion (Inquiry → Qualifying → Negotiating → Closed). Drag and drop to advance. Each stage has gating rules — required activities, required fields — so deals can’t skip steps.
No more "where does this deal actually stand" questions. The board IS the answer.
Every email, call, meeting, and LinkedIn touch logs automatically against the contact and deal. Reps don’t enter activities — the system observes and records them. Manager dashboards show activity heatmaps by rep, by week.
Managers know who’s working and who’s coasting without micromanaging. Reps stop doing data entry.
Connect any rep’s Gmail or Outlook with one click. Every email auto-creates or updates the matching contact, links to the deal, and feeds the activity log. Outgoing emails sent from BISON also save to the rep’s real Sent folder.
Reps keep using their real inbox. No "log into the CRM to send email" friction. CRM fills itself.
Per-rep dashboards: meetings booked, demos run, proposals sent, deals closed, $ closed. Per-team rollups for managers. Per-product-line filtering. Daily, weekly, monthly, quarterly views. Export to CSV or push to your BI tool.
Stand-ups become 5 minutes of looking at numbers, not 30 minutes of "what did you do this week?"
Native connections to Stripe, HubSpot, Salesforce, Apollo, Clay, ZoomInfo, Calendly, LinkedIn Sales Nav, and any IMAP/SMTP inbox. Webhooks fire on stage changes, deal wins, and intake-form submissions for downstream automations.
Your existing stack stays put. BISON sits on top and pulls everything together.
Before any meeting on the rep’s calendar, BISON generates a one-page brief: who they’re meeting, the company’s last 30 days of news, the deal history, and 3 suggested talking points based on the prospect’s pain.
15 minutes of prep before every call, done in 30 seconds. Reps walk in informed every time.
What your rep’s morning actually looks like.
- 18:00 AM — Open BISONSee three numbers: today’s meetings, top-10 lead queue (AI-scored), follow-ups due. No login to multiple tools.
- 28:05 AM — Top of queueAI shows the 3 highest-scoring inbound leads from overnight, each with a one-line "why this matters" and a draft opener.
- 38:15 AM — Send 30 follow-upsYesterday’s prospects who didn’t reply: each has a draft follow-up tuned to the previous email. Rep approves and sends.
- 49:00 AM — First meetingBISON has already pushed a call brief to the calendar invite: who they’re meeting, last 30 days of company news, talking points.
- 511:00 AM — Replies come inEach reply triggers an AI draft response. Rep reviews, sends. Pipeline auto-advances any deal that crossed a stage gate.
- 64:30 PM — Wrap upBISON shows: today’s activity (X emails sent, Y meetings booked), this week’s pace vs goal, what to prepare for tomorrow.
Total time spent on data entry: zero minutes. Total time spent on the actual job — talking to prospects: all of it.
Built on the boring-and-proven stack.
If your CTO asks, here’s what we use. Nothing exotic. Production-grade.
| Front-end | Next.js 14 + Tailwind |
| Auth + DB | Supabase (Postgres + Row-Level Security) |
| AI | Anthropic Claude (Sonnet for drafts, Haiku for scoring) |
| Resend + Gmail / Outlook OAuth sync | |
| Payments | Stripe Checkout + Subscriptions |
| Hosting | Vercel + custom domain |
SOC 2 compliance roadmap on the License + Onboarding tier and above. Data residency: US-East by default; EU on request.
Ready to put it to work?
Three ways in: cohort, license, or done-for-you. Pick yours.